
Experiences Are Always More Powerful Than Descriptions…
If you’re involved in online marketing sooner or later you’ll need to be able to write compelling sales copy. Though it sounds like an easy task this can be quite a challenge.
One of the most important things you can do is to connect with your reader in a very natural and compelling way. This can be accomplished by what I call “exposing the experience”. But exactly what does this mean? Exposing the experience is simply the process of using words and phrases that makes it easy for the reader to identify with your subject matter..
One of easiest ways to accomplish this is to communicate common experiences in your writing. We all have the ability to identify with experiences that are familiar to us. One of the key aspects of online writing that separates good copy from average copy is the ability to connect with the reader in a way that references the readers own personal experiences.
The quickest and easiest way to do this is to express the benefit of your offerings in a way that focuses on the experience derived from key benefits of an offer. Most people purchase goods and services because they want to “experience” the benefits of what they purchase. In most cases the product or service is simply a mechanism that delivers that experience
Though this may sound absolutely insane, in most cases it’s not the price that’s the most important element of your offer. The key element of the offer its ability to invoke a vision of the EXACT positive experience that is desired in the mind of the prospective buyer.
Here’s a few questions to ask yourself when writing copy or descriptive text about your offers:
What initial “reaction” do you want the reader to experience when they read the opening headline of your offer?
What is the most important emotional experience the buyer will achieve when they take action on your offer?
How long will it take to realize this emotional experience?
What are the most compelling emotional triggers associated with your product or service?
What emotional triggers might the prospect experience if they do NOT further investigate your offer?
(Many people take action more often than not to AVOID PAIN rather than to GAIN pleasure…)
What words can you use to accurately describe all emotional triggers associates with every aspect of your offering?
(Constructing a list of emotionally charged words prior to writing your copy is one of the best ways to construct compelling sales copy…)
Once you’ve addressed the questions outlined above, determine which words have more impact prior to constructing the copy. Rate these words on your list in order of emotional impact. Make sure that you use the most compelling and emotional words early in your copy.
One of the most effective ways of delivering emotionally charged statements for copy is to present a compelling QUESTION that is laced with emotionally charged words aimed at keywords and phrases that are central to your offer.
Here’s a few phrases that work well for accomplishing this objective… These types of questions also perform very well as email subject line headers…
Eliminate The Disappointment Of _______________
Avoid The Embarrassment Of _______________
Side Step The Legal Hassle Of _____________
Discover A No Hassle Way To ________________
Get Rid Of The Headaches Associated With _______________
Quit Pulling Your Hair Out Over ______________
These are just a few examples of phrases that immediately capture attention and invoke emotional pictures in the mind of readers.
Before you begin to create copy for your product or service take a hard look at the emotional triggers that you need to use to magnify the benefits of your offerings. This will invariably contribute to a more compelling message and more positive results.

Originally posted 2010-03-04 09:36:37. Republished by Blog Post Promoter





























