Marketing used to be different – a lot different. Today, brands are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways.To help guide marketers during this exciting time of transition, we’ve published the Social Marketing Playbook. Our comprehensive strategic report aims to help marketers evaluate the opportunities available, determine which ones are best for their brands and develop a strategy following best practices for achieving success in social media.The goals of the Playbook are to:- Provide a framework for establishing a set of clear objectives and strategy when approaching social marketing- Move beyond the checklist approach and offer a filter for evaluating the myriad opportunities and platforms- Encourage thinking of social marketing as an opportunity to have a continuous, valuable exchange with customers- Advance discussions on amplifying marketing results through the integration of social marketing and offline campaignsIn addition to leveraging the insights from members of the 360i social marketing team, the Playbook also includes guest commentary by industry luminaries Randall Rothenberg (CEO of the IAB), Pete Cashmore (CEO of Mashable.com), Jeremiah Owyang (Blogger at Web-Strategist.com), Jeff Pulver, (Founder of Pulver.com and Producer of The 140 Character Conference) and Greg Galant (CEO of Sawhorse Media and Creator of the Shorty Awards).
Category Archives: 360i
Mobile Marketing Playbook
Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers. To help guide marketers during this exciting time of transition, we’ve published the Mobile Marketing Playbook. Our comprehensive strategic report aims to help marketers evaluate the opportunities available, determine which ones are best for their brands and develop a strategy following best practices for achieving success in mobile marketing.Specifically, the aim of the Mobile Marketing Playbook is to help marketers:• Work within a framework for establishing a set of clear objectives for their mobile marketing strategy• Move beyond the checklist approach with a filter for evaluating the myriad of opportunities within mobile• Think of ways to use mobile to merge online and offline strategies, as a hub that bridges the gap• Encourage a dialogue about what matters in mobile now, and what’s ahead for this new and exciting mediumIn addition to leveraging the insights from members of the 360i mobile marketing team, the Playbook also includes guest commentary by industry luminaries Noah Elkin (Senior Analyst at eMarketer), Mickey Alam Khan (Editor in Chief at Mobile Marketer), Valerie Brown (Director of Consumer Marketing at Bravo) and Naoki Muramatsu (VP, Digital Business Development of Dentsu Holdings USA).