Develop, implement, and measure a successful Facebook marketing campaignThe social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook’s potential. This book shows you how.Quickly get up to speed on today’s Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategyExplains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-inShows how to execute your strategy while incorporating all of Facebook’s relevant featuresAddresses Facebook’s pay-per-click platform, Facebook Connect, and morePacked with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Category Archives: Sybex
YouTube and Video Marketing: An Hour a Day
A complete, task-based guide to developing, implementing, and tracking a video marketing strategyOnline video marketing is crucial in today’s marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.If you’re a marketer, advertising professional, consultant, or small business owner, here’s a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You’ll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.Written in the popular “Hour a Day” format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Twitter Marketing: An Hour a Day
The complete guide to a successful Twitter marketing campaignTwitter is a microblogging service that’s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You’ll discover how top companies-large and small-have leveraged this exciting communications platform.Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNNThis step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterpriseThe detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategyExpert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaignThe in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis managementTwitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
Internet Marketing: An Hour a Day
Proven, task-based approach to developing winning internet marketing campaignsIf you’ve been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategyUses the empowering and winning approach that has made the books in the Hour a Day series top sellersBreaks down intimidating topics into approachable, hour-a-day tasksCovers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategiesOffers expert guidance from an experienced and well-known internet marketer, Matt BaileyDrive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!
Affiliate Program Management: An Hour a Day
Affiliate marketing is hot; here’s how to get your program goingNearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much moreAffiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Social Media Marketing: An Hour a Day
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
Social Media Marketing: An Hour a Day
Updated with 100 pages of new content, this edition is better than everIn the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaignsHighlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and GowallaShows you how to track and measure results and integrate that information into your overall marketing planFeatures case studies, step-by-step instructions, and hands-on tutorialsIf you’ve been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.