Blog Archives

Social Media Marketing for Digital Photographers

May 18, 2012/ 0 comment(s)

Teaching photographers how to use social media to grow their businesses –

With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected marketing strategist shows you how to take advantage of social media to grow a profitable photography business. If you’ve been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.
  • Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites
  • Shows you how to translate your use of social media into increased profits
  • Helps you answer such questions as “Which sites should I use?” and “How do I get started?”
  • Provides invaluable insights from top photographers discussing their social media business success stories

Whether you’re just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.

Includes insights and interviews of Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Christopher Becker, Jasmine Star, Catherine Hall and Grace Ormonde.
Internet Marketing

Social Media Marketing All-in-One For Dummies

May 17, 2012/ 0 comment(s)

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!

Marketing your business through social media isn’t rocket science. Here’s how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

  • Find the business side — explore the variety of social media options and research where your target audience hangs out

  • Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity

  • Establish your presence — start a blog or podcast to build a following

  • Follow and be followed — find the right people to follow on Twitter and get them to follow you

  • Fan out — showcase your company with a customized Facebook business page

  • Follow up — use analytics to assess the success of your social media campaign

Open the book and find:

  • Tips for finding your target market

  • Important legal considerations

  • Step-by-step guidance for setting up a campaign

  • Lots of helpful technology tools

  • Blogging and podcasting advice

  • How to make Twitter pay off for your business

  • Tools for analyzing your success in each medium

  • When to move forward and when to pull back

Internet Marketing

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

May 16, 2012/ 0 comment(s)

Align Strategy With Metrics Using Social Monitoring Best Practices

“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.”
—Paul Holmes, The Holmes Report

“Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.”
—Ryan Rasmussen, VP Research, Zócalo Group

“Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.”
—W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research

“Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.”
—Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com

About the Book

Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them.

With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to:

  • Choose the best social media platforms for your needs
  • Set up the right processes to achieve your goals
  • Extract the hidden meaning from all the data you collect
  • Quantify your results and determine ROI

Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years.

Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.

Internet Marketing

Google Plus For Business: The Essential Marketing Guide to Google Plus

May 16, 2012/ 0 comment(s)

If you want to learn how to master Google Plus and market your business on Google Plus, this is the book to help you.

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• I will teach you how to use Google Plus features such as setting up a profile, using hangouts, circles and much more…

• I will teach you how to increase your following and recommend free resources to help you.

• I will teach you marketing strategies and the methods to drive traffic to your site using Google Plus.

About The Author:
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Avis Williams has been doing social media marketing and online marketing for over three years and has worked for media companies such as Haymarket Media Group.

To learn more you can follow her on:

Google Plus:
http://gplus.to/aviswilliams

Internet Marketing

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

May 15, 2012/ 0 comment(s)

Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This book demonstrates how to harness the power of digital media and use it to achieve the utmost success in business. The authors deal with every key topic in detail, including: – search marketing – social media – mobile marketing – affiliate marketing – e-mail marketing – customer engagement Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.

Kogan Page

Social Media Metrics For Dummies

May 15, 2012/ 0 comment(s)

Discover how to gauge your online success based on social media metrics

With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience.

You’ll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns.

  • Helps you wade through the plethora of social media monitoring and metrics to discover what elements are most applicable to your needs
  • Explains the meaning behind the social media metrics tools so that you can understand how to make those results work for you
  • Shares examples of how to calculate both the financial and non-financial return on investment of your social media efforts
  • Includes real-world case studies that demonstrate how small and large businesses are using social media metrics

With this helpful book by your side, you will learn how to understand the information you acquire regarding your social media marketing efforts and then put that information to work for your business.

Internet Marketing

Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory)

May 15, 2012/ 0 comment(s)

Timeless, expert advice on growing your professional firm or individual practice through social media.
Showing professionals and their marketers how to accomplish familiar marketing tactics in newer ways, Social Media Strategies for Professionals and Their Firms takes you step by step through putting social media to work for your professional practice. Whether you want to build your own online reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach and tactical steps.

  • Explores why the fastest and most leverageable way to expand relationships today is through the Internet
  • Provides step-by-step approaches to successful professional blogging
  • Discusses high-level strategies for effectively using Twitter, LinkedIn, and Facebook
  • Includes pitfalls and success stories featuring notable social-media trailblazers

This comprehensive marketing-strategy book explains why social-media channels are a core way for professionals to reach their audiences, and how to weave social media into your current marketing initiatives. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

Internet Marketing

The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking

May 14, 2012/ 0 comment(s)

Cold-calling is history—your future is in social media!

The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too.

Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the Internet to reverse the client acquisition process: instead of outbound marketing to generate leads, the entire process will “flip” to one of inbound attraction. You’ll Learn how to:

  • Present yourself to the business community online
  • Build a significant online footprint
  • Approach “e-prospects”
  • Generate qualified leads through e-referrals
  • Close more sales in the new world of social networking

Providing you with an early edge on the competition The Social Media Sales Revolution offers the techniques you need today to dominate the marketplace tomorrow.

Internet Marketing

Internet Marketing for Dummies

February 21, 2012/ 0 comment(s)

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

For Dummies

Content Marketing For Dummies (For Dummies (Business & Personal Finance))

February 16, 2012/ 0 comment(s)

Get the whole picture and learn to create a successful online content marketing programSuccessful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your businessExplains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoidShows how to create content and get it published online in long or short formOffers plenty of tips, case studies, and worksheets to ensure successOnline content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

For Dummies

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