Blog Archives

Social Marketing Su Pinterest: le mosse essenziali per impostare la strategia giusta (Social Media, Web 2.0, Internet Marketing) (Italian Edition)

May 16, 2012/ 0 comment(s)

Pinterest, l’ultimissimo fenomeno in materia di social network sta diventando velocemente uno dei migliori, se non IL migliore strumento marketing tra i vari social network.

A Marzo 2012, Pinterest era classificato da Alexa al #48 a livello globale, aveva un pagerank Google di 6 e una autorità di dominio SeoMoz di 94, quasi 1,7 milioni di fan sulla loro pagina Facebook, 700,000 seguaci sul loro account Twitter e più di 21 milioni di utenti.

Il tempo e l’opportunità di imparare velocemente e beneficiare di Pinterest sono ora in quanto si prepara per una esplosione globale. Se riesci a capire come sfruttare Pinterest a fini aziendali prima di chiunque altro, puoi diventare un leader nella tua industria.

Indice del libro:

Che Cos’è Pinterest?
La Storia di Pinterest
Come Fa Soldi Pinterest?
Cloni Di Pinterest : Riesci A Dire La Differenza?
Pinterest Si Distingue Nel Mondo Affolato Dei Social Media
Pinterest Per Principianti
1° Passo: Ottenere Un Invito
2° Passo: Impostare Il Tuo Account
3° Passo: Modificare Il Tuo Profilo
4° Passo: Iniziare A Pubblicare
5° Passo: Essere Seguiti
6° Passo: Portare La Conversazione Visiva Al Di Fuori Di Pinterest
7° Passo: L’Etichetta Del Pinning
Come Incassare Con Pinterest?
Impara Dai Maestri
I Più Pinterattivi E Coinvolgenti Marchi
Chi Sono I Super Pinner?
Strategie Pinterest Avanzate
SEO per Pinterest
Monitoraggio E Misurazione Dei Risultati
22 Strumenti Per Migliorare La Tua Esperienza Pinterest
E Ora Da Che Parte?

Note Sull’Autore

Gabriela Taylor è una Stratega Globale di Marketing Online e Consulente che ha lavorato con alcuni dei marchi più importanti al mondo in materia di Telecomunicazioni, Vendita al Dettaglio, Stili di Vita e Pubblicità.

Esperta riconosciuta e specialista di Social Media, Mobile Marketing, Adwords e Search Engine Optimization, parla correntemente 7 lingue, ha vissuto e lavorato in molti paesi in tutto il mondo ed ha esperienza nell’implementazione di strategie di successo per la presenza sul web sia per le attività appena avviate che per le grandi imprese.

È la fondatrice di Global N’ Digital, una azienda di consulenze specializzata in servizi di Marketing Online e Pratiche Commerciali Transculturali in tutto il mondo.

Internet Marketing

Internet Marketing: Integrating Online and Offline Strategies

February 21, 2012/ 0 comment(s)

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer’s arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Atomic Dog

Internet Marketing for Dummies

February 21, 2012/ 0 comment(s)

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

For Dummies

The Internet Marketing Bible

February 21, 2012/ 0 comment(s)

This book is different from all the other books you’ve read about Internet marketing in three main ways: 1. This book was written for business owners, not IT geeks. Anybody can understand it. 2. All the useless information about “the history of the Internet” and other similar topics were left out. This is a clutter-free step-by-step tutorial that shows you exactly what you need to do to become successful online. 3. This book takes a holistic approach to Internet marketing. Covering everything from Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO) and Website Design; this book shows you all the available tools and tactics and helps you figure out which ones will work best for your business. This is the most comprehensive guide to Internet marketing you’ll ever read.

CreateSpace

Get Rich Click!: The Ultimate Guide to Making Money on the Internet

February 19, 2012/ 0 comment(s)

Whether you are looking to earn $100 a day or $100,000 a year, this book will teach you how. Get Rich Click! is a comprehensive source of information from one of the world’s most successful Internet entrepreneurs. This book outlines proven strategies and techniques for the Internet entrepreneur, and is full of real-life success stories about people of all ages who have made millions on line!

The Razor Media Group

Internet Marketing from the Real Experts

February 16, 2012/ 0 comment(s)

What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight.”Internet Marketing from the Real Experts” is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.These are the people that do this stuff every day. Find out how they do what they do to achieve success with their online businesses.Their voices, their ideas, their action items, and their lessons learned from mistakes–all for you to grow your business the day you start reading “Internet Marketing from the Real Experts”.

Velocity NYC Press

Internet Marketing for Local Businesses

February 15, 2012/ 0 comment(s)

This eBook is a must read for any small business owner who is frustrated with spending too much money on print, radio or TV advertising and not getting enough of a return on their investment.The internet is changing the way small and local businesses reach their customers. More than 80% of people now use the internet to search for local products or services so it is now more important than ever to establish an online presence before you are left in the dust by your competition.It has become very clear that using the internet is the most effective and affordable way to grow your small business.This book takes a look at some of the things that you need to be aware of when marketing on the web, as well as some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often.We take a look at everything from local search engine optimization, mobile marketing, social media marketing and how when combined together these strategies can get you more customers and more profits at a more affordable cost than traditional advertising methods.

Internet Marketing

Niche Internet Marketing – 365 Tips

February 15, 2012/ 0 comment(s)

So you have a great idea for an Internet Business…Great! You setup your website, write your sales copy, create your product and upload it to your hosting account. Next, you buy some online advertising, write some articles and do some search engine optimization. Some traffic starts to trickle in, and you even convert some of your visitors to customers…Fantastic! So now what? You need to step up and take it to the next level… NICHE Internet Marketing – 365 tips will give you the motivation, focus and inspiration to drive your Internet Business to the next level.

Niche Publish

20 Internet Marketing Success Shortcuts (Marketing Matters)

February 14, 2012/ 0 comment(s)

***Start your own business online in a matter of days! Or, boost your website’s performance with these tried and tested tips.***There are dozens of things you need to do in order to market your business successfully online. The question is, what will bring you the most success?In this guide to Internet marketing success shortcuts, you will learn how to:+Research your niche effectively;+Profile your ideal customer;+Produce great content for your site or ebooks in a matter of days;+Get your website spidered by the search engines quickly once you launch, and regularly every time you add new content.You will discover insider information and the hands-on skills you need to know in order to launch a successful online business and promote it. Learn how to:+Lure Google to your website like a magnet;+Set up a powerful email marketing program;+Find great affiliate products to sell if you have no products of your own yet;+Create your own profitable products in your niche of choice;+Drive traffic to your site, for members and sales;+Craft irresistible offers that your hungry prospects will devourand much more.This no-nonsense guide lays out 20 essential success shortcuts you need to lay the foundation for a money-making business online.If you want to:+Add to your income;+Replace lost income;+Create automatic streams of income that will earn for you 24/7/365;+Take your career and financial opportunities to a whole new level,then you need to learn these success short cuts. Download this guide today, take action on what you learn, and watch your website and revenues grow. ========20 Internet Marketing Success ShortcutsWord Count = 12,935Audience=This guide is ideal for:New online business ownersNew website ownersNew Internet MarketersBusiness owners who need to learn how to market online effectively.========ABOUT THE AUTHORSJoan Mullally and Evelyn Trimborn are the authors of over three dozen marketing and finance guides and two of the co-founders and leading consultants at Accent Marketing Group, Inc. Their Marketing Matters and Internet Marketing Success Secrets titles are designed to help even newcomers to the world of ecommerce so that they can succeed in running a profitable business and making money online.—TABLE OF CONTENTSINTRODUCTIONSUCCESS SHORTCUT #1SUCCESS SHORTCUT #2SUCCESS SHORTCUT #3SUCCESS SHORTCUT #4SUCCESS SHORTCUT #5SUCCESS SHORTCUT #6SUCCESS SHORTCUT #7SUCCESS SHORTCUT #8SUCCESS SHORTCUT #9SUCCESS SHORTCUT #10SUCCESS SHORTCUT #11SUCCESS SHORTCUT #12SUCCESS SHORTCUT #13SUCCESS SHORTCUT #14SUCCESS SHORTCUT #15SUCCESS SHORTCUT #16SUCCESS SHORTCUT #17SUCCESS SHORTCUT #18SUCCESS SHORTCUT #19SUCCESS SHORTCUT #20CONCLUSIONBONUS SUCCESS SHORTCUT #21FURTHER READINGCHECKLIST OF SHORTCUTS TO USE TO MARKET YOUR BUSINESS SUCCESSFULLY ONLINE

Eternal Spiral Books, http://EternalSpiralBooks.com

Internet Marketing and e-Commerce

February 14, 2012/ 0 comment(s)

The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and most importantly, it shows how Internet Marketing fits into the rest of an organization’s marketing strategy. Reflecting the lessons of the last few years, Principles of Internet Marketing looks at Internet marketing by traditional large companies, small business, and online startups.

South-Western College Pub