Making Online Ads Sizzle – 3 Surefire Ways To Insure Online Ad Results

As online advertising continues to play more of an important role in the vast arsenal of organizational advertising practices it is important to understand a few key points with respect to super charging your online ad performance.

These 3 critical elements will help you maximize your online ad performance.

For now, we’ll describe the process as a system that will “triangulate” your advertising campaigns to insure that your ads reach maximum potential and insure surfer response.

“Traingulation”, you say? What the heck is that?

Simply put, the term triangulation focuses on three major but incredibly important aspects of your online advertising process.

You may want to visualize the triangulation of ads as being the 3 critical points of a typical triangle. Each with a specific purpose and each highly important to the infrastructure of the complete triangle. In this case, each point will be critical to your online advertising success and ultimately your online advertising goals.

The first point of the triangulation process and a very important point is the selection of specific keywords, keyword phrases and/or images within the ad itself. This is obviously of extremely importance to the overall success of the ad.

1- Does The Keywords In Your Ad Describe The Core Benefit Of Your Offering And Arouse Interest?

When constructing your online advertisement, whether it’s a text ad, a banner ad or simply an image, make sure that you are exposing the prospective surfer to the most enticing benefit of your offer in an extremely obvious manner. It’s important to “over-deliver” on this point. This is an area that is sometimes overlooked when creating compelling online ads.

It’s very important that you’ve chosen keywords, keyword phrases and/or images that are well targeted. These keywords, phrases and images should entice the interest of the targeted prospect in a “granular” way… meaning the benefit of your offer should be very specific, well stated and undeniable in scope. This will eliminate clicks by “tire-kickers” and others that simply waste your advertising dollar because they don’t understand the core benefits of your ad.

2- Where Does The URL In Your Ad Point To? Is it well targeted?

The second key point of the triangle or second point of the triangulation process is one that is commonly overlooked or under analyzed by many online marketers. Don’t make this mistake, as it is extremely important to “zero-in” on this and get it right the first time. Failure to do so will cost you dearly.

This triangulation point focuses on the actual URL that is used in your ad. Where does it take the prospect or surfer when it is clicked. Is it well targeted? Does it take the surfer to the “front door” of your web site or blog, is it “deep-linked” within your web site or blog and pointed to a “specific” location on your site that further expands and illuminates the offer?

When the surfer arrives at this page will it require further action of the surfer to find the key benefits that your ad conveyed? Don’t point this URL to a page that required further action.

To often than not, many surfers click on an online ad that immediately brings them to a page that is entirely irrelevant to the ad that initially spurred their interest. In many cases the surfer will be forced to hunt around the page for additional navigation or information to find the core point of the ad. All to often they’ll simply click away from the page or continue their search elsewhere. In some cases the surfer will become distracted by some unrelated link on the page and loose the focus of their original intent.

3 – Have you optimized the target page to re-enforce the fact that the surfer has arrived at the right place?

The third critical point of the triangulation process involves the target page itself. This certainly sounds simple but is often a key shortfall of effective ad results.

Have you optimized the target page so insure that it reinforces the fact that the surfer has arrived at the right place and the content invokes ACTION from the reader?

What do I mean by action you say?

Well, certainly we would prefer an action that has commercial intent, a purchase or subscription of some type… However if the primary action does not occur, are there reasonable and accessible options that move the visitor towards your final objective? Do you offer a secondary offer that enables you to further cultivate the prospective new relationship?

Make sure you’ve closely examined these 3 critical elements of the online advertising process when creating and implementing your online ad campaigns. These key elements will insure that you’ve increase the probability of having surfers take positive action when they arrive at the targeted location of your web site or blog. At minimum you will entice the reader to move the “relationship” process forward.

Triangulating your ad campaigns will contribute to the ultimate goal of creating online advertising success.

The next time you’re developing a strategic online advertising campaign remember this simple triangulation process and make sure that you’ve nailed down all 3 important point of the triangle. This will insure that you’ve positioned yourself well and maximized your online advertising efforts to produce desirable results.