Blog Archives

Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing

May 19, 2012/ 0 comment(s)

Join the conversation … People are talking about your company online … Do you know what they are saying? You should.

If you are a CEO, Business Owner or Marketer, would you like to: get ahead of your competitors; develop an overall social media road map for your business to follow; create pathways so your customers can find you in all the new ways they prefer; manage and enhance your company s reputation and position; track the true return of your investment from any social media campaign; know which online tools work best with social media; maximize your exposure with mobile marketing; and do it all with No Geek Speak?

Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing shows you why your website is no longer enough. Created by acclaimed Internet Marketing Expert and Communicator Heather Lutze, Thumbonomics takes you step-by-step through the development and implementation of your social media marketing program. Her exclusive Findability Makeovers showing you real results for real companies are included.

Thumbonomics shows how to successfully engage social media’s Big Five: Blogging, YouTube, Facebook, Twitter and LinkedIn.

What do Tony Hseih-CEO of Zappos, John Hickenlooper-Governor of Colorado, Charlie Cole-VP of Online Marketing for Lucky Brand and Bill Gerth-Head of Comcast Twitter Team have in common? Findability and Success … they ve done it through the techniques highlighted and recommended in Thumbonomics.

Does Geek Speak Overwhelm You?
No longer … with Thumbonomics, you ve the latest in the social media world produced in your own language, not techno-speak that can glaze your eyes over. Internet Marketing Expert Heather Lutze is your guide as she reveals the key techniques in mastering:

  • The Big Five: Blogging, YouTube, Facebook, Twitter and LinkedIn.
  • Creative online marketing strategies that will outcompete your competitors.
  • The latest strategies for a successful pay-per-click campaign.

Are you ready to take your business into the brave new world of social media? Don t miss out on the biggest marketing opportunity since the invention of television!

In your hands is an easy-to-implement strategy and tactics for social media marketing for you and your team. What might have taken years to figure out is within these pages.

Internet Marketing

Social Media Marketing: An Hour a Day

May 18, 2012/ 0 comment(s)

Updated with 100 pages of new content, this edition is better than everIn the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaignsHighlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and GowallaShows you how to track and measure results and integrate that information into your overall marketing planFeatures case studies, step-by-step instructions, and hands-on tutorialsIf you’ve been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Sybex

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

May 18, 2012/ 0 comment(s)

NO RULES

The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.

Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace.

Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time.

This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now.

Join us on Twitter!

Internet Marketing

Social Media Marketing for Digital Photographers

May 18, 2012/ 0 comment(s)

Teaching photographers how to use social media to grow their businesses –

With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected marketing strategist shows you how to take advantage of social media to grow a profitable photography business. If you’ve been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.
  • Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites
  • Shows you how to translate your use of social media into increased profits
  • Helps you answer such questions as “Which sites should I use?” and “How do I get started?”
  • Provides invaluable insights from top photographers discussing their social media business success stories

Whether you’re just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.

Includes insights and interviews of Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Christopher Becker, Jasmine Star, Catherine Hall and Grace Ormonde.
Internet Marketing

Friends with Benefits: A Social Media Marketing Handbook

May 18, 2012/ 0 comment(s)

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company’s online visibility and Web traffic and win over online influencers.

Friends With Benefits explains how to:

  • Connect with potential customers and join their conversations
  • Tweak your website to support your social media marketing campaigns
  • Promote your products or brand and manage the toughest negative online feedback
  • Track marketing campaigns, monitor discussions, and measure success

With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer’s toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.

Internet Marketing

Social Media Marketing All-in-One For Dummies

May 17, 2012/ 0 comment(s)

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!

Marketing your business through social media isn’t rocket science. Here’s how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

  • Find the business side — explore the variety of social media options and research where your target audience hangs out

  • Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity

  • Establish your presence — start a blog or podcast to build a following

  • Follow and be followed — find the right people to follow on Twitter and get them to follow you

  • Fan out — showcase your company with a customized Facebook business page

  • Follow up — use analytics to assess the success of your social media campaign

Open the book and find:

  • Tips for finding your target market

  • Important legal considerations

  • Step-by-step guidance for setting up a campaign

  • Lots of helpful technology tools

  • Blogging and podcasting advice

  • How to make Twitter pay off for your business

  • Tools for analyzing your success in each medium

  • When to move forward and when to pull back

Internet Marketing

How to Build Massive Subscriber, Membership and Social Media Lists

May 17, 2012/ 0 comment(s)

This book removes the smoke, mirrors and hype surrounding the building, buying and branding of large subscriber, membership and social media lists. Marc Charles reveals his methods and others for building massive, legal and legitimate lists.

Table of Contents
Introduction – My List Adventures
Conversations are Everything
Why This Book Was Written
The Truth About Responsive Lists

Part 2 – Joint Ventures Unplugged
An Insider’s View of Joint Ventures
The Best Joint Venture Partners
A Secret Weapon – List Swaps
One Thing Joint Venture Players Avoid Like the Plague
The Secret of Safe-Swaps.com
How to Develop a Joint Venture In-House

Part 3 – The Beauty of Opt-in Email Lists
Email Conversations are NOT Dead…Yet
The Email “Cloud”
Three Little-Known Secrets for Building Opt-in Email Lists
One Solution to Override Spam and ISP Filters
Avoid These Words and Symbols in Email Subject Lines

Part 4 – Membership Lists
70+ Profitable Membership Sites and Lists
Why Membership Lists are So Valuable
Five Primary Ways to Obtain Targeted Traffic
Three Reasons Most Membership Sites FAIL
Why Increasing Attrition Rates Actually Make Your List Stronger

Part 5 – Social Media Lists
Why the Social Media “Cloud” Changes Everything
Social Media Hoaxes and How to Avoid Them
Facebook Unplugged
Twitter-time
Social Media 2020

Part 6 – The Secret to Big Lists – Building, Buying or Co-Branding Building Opt-in, Membership and Social Media Lists from the Ground up
Buying Opt-in, Membership and Social Media Lists at a Fair Price
Co-branding Opt-in, Membership and Social Media Lists

Part 7 – Internet Adventures
Yahoo! Unplugged
Email Newsletter Publishing
Clickbank
Agora Publishing
Amazon.com and Barnes and Noble
Membership Sites and Paid Inclusion Engines

Part 8 – Closing Thoughts and Tipping Point Ideas
New Venture Ideas
About Marc Charles
Why Are People Talking About This Guy?

Resource Library

Internet Marketing

Social Marketing Su Pinterest: le mosse essenziali per impostare la strategia giusta (Social Media, Web 2.0, Internet Marketing) (Italian Edition)

May 16, 2012/ 0 comment(s)

Pinterest, l’ultimissimo fenomeno in materia di social network sta diventando velocemente uno dei migliori, se non IL migliore strumento marketing tra i vari social network.

A Marzo 2012, Pinterest era classificato da Alexa al #48 a livello globale, aveva un pagerank Google di 6 e una autorità di dominio SeoMoz di 94, quasi 1,7 milioni di fan sulla loro pagina Facebook, 700,000 seguaci sul loro account Twitter e più di 21 milioni di utenti.

Il tempo e l’opportunità di imparare velocemente e beneficiare di Pinterest sono ora in quanto si prepara per una esplosione globale. Se riesci a capire come sfruttare Pinterest a fini aziendali prima di chiunque altro, puoi diventare un leader nella tua industria.

Indice del libro:

Che Cos’è Pinterest?
La Storia di Pinterest
Come Fa Soldi Pinterest?
Cloni Di Pinterest : Riesci A Dire La Differenza?
Pinterest Si Distingue Nel Mondo Affolato Dei Social Media
Pinterest Per Principianti
1° Passo: Ottenere Un Invito
2° Passo: Impostare Il Tuo Account
3° Passo: Modificare Il Tuo Profilo
4° Passo: Iniziare A Pubblicare
5° Passo: Essere Seguiti
6° Passo: Portare La Conversazione Visiva Al Di Fuori Di Pinterest
7° Passo: L’Etichetta Del Pinning
Come Incassare Con Pinterest?
Impara Dai Maestri
I Più Pinterattivi E Coinvolgenti Marchi
Chi Sono I Super Pinner?
Strategie Pinterest Avanzate
SEO per Pinterest
Monitoraggio E Misurazione Dei Risultati
22 Strumenti Per Migliorare La Tua Esperienza Pinterest
E Ora Da Che Parte?

Note Sull’Autore

Gabriela Taylor è una Stratega Globale di Marketing Online e Consulente che ha lavorato con alcuni dei marchi più importanti al mondo in materia di Telecomunicazioni, Vendita al Dettaglio, Stili di Vita e Pubblicità.

Esperta riconosciuta e specialista di Social Media, Mobile Marketing, Adwords e Search Engine Optimization, parla correntemente 7 lingue, ha vissuto e lavorato in molti paesi in tutto il mondo ed ha esperienza nell’implementazione di strategie di successo per la presenza sul web sia per le attività appena avviate che per le grandi imprese.

È la fondatrice di Global N’ Digital, una azienda di consulenze specializzata in servizi di Marketing Online e Pratiche Commerciali Transculturali in tutto il mondo.

Internet Marketing

30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook

May 16, 2012/ 0 comment(s)

Small business owners and solo professionals know they’re supposed to use social media to increase sales, but how should they start?

Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.

This book makes it easy to tap into the power of today’s hottest social media sites to:

  • Get global impact out of press releases, articles, blog posts, and book reviews.
  • Increase your personal and corporate visibility as the go-to expert in your industry.
  • Build relationships with clients and connect with ideal prospects.
  • Network around the world and around the clock with people who need what you have to offer.

    Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.

    • Internet Marketing

    Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

    May 16, 2012/ 0 comment(s)

    Align Strategy With Metrics Using Social Monitoring Best Practices

    “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.”
    —Paul Holmes, The Holmes Report

    “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.”
    —Ryan Rasmussen, VP Research, Zócalo Group

    “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.”
    —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research

    “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.”
    —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com

    About the Book

    Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them.

    With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to:

    • Choose the best social media platforms for your needs
    • Set up the right processes to achieve your goals
    • Extract the hidden meaning from all the data you collect
    • Quantify your results and determine ROI

    Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years.

    Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.

    Internet Marketing

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