Blog Archives

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

May 15, 2012/ 0 comment(s)

Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This book demonstrates how to harness the power of digital media and use it to achieve the utmost success in business. The authors deal with every key topic in detail, including: – search marketing – social media – mobile marketing – affiliate marketing – e-mail marketing – customer engagement Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.

Kogan Page

Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory)

May 15, 2012/ 0 comment(s)

Timeless, expert advice on growing your professional firm or individual practice through social media.
Showing professionals and their marketers how to accomplish familiar marketing tactics in newer ways, Social Media Strategies for Professionals and Their Firms takes you step by step through putting social media to work for your professional practice. Whether you want to build your own online reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach and tactical steps.

Explores why the fastest and most leverageable way to expand relationships today is through the Internet
Provides step-by-step approaches to successful professional blogging
Discusses high-level strategies for effectively using Twitter, LinkedIn, and Facebook
Includes pitfalls and success stories featuring notable social-media trailblazers

This comprehensive marketing-strategy book explains why social-media channels are a core way for professionals to reach their audiences, and how to weave social media into your current marketing initiatives. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

Internet Marketing

Internet Marketing: Integrating Online and Offline Strategies

February 21, 2012/ 0 comment(s)

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer’s arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Atomic Dog

Affiliate Site Marketing, Backlink Strategies & Long-Term Training (Supertargeting Affiliate Training)

February 15, 2012/ 0 comment(s)

The fourth volume in the Supertargeting Affiliate Training Series consists of the last 10 lessons (Lessons #22 – #31). These lessons cover Amazon affiliate site marketing, backlinking strategies, long-term site building, long-term site marketing, training resources and the conclusion of the training series.The following lessons can be found in this volume:Lesson #22 – Backlinking Strategy: Direct BacklinkingLesson #23 – Backlinking Strategy: Outgoing LinksLesson #24 – Backlinking Strategy: Direct & Indirect BacklinkingLesson #25 – Backlinking Strategy: Indirect BacklinkingLesson #26 – Buying BacklinksLesson #27 – Paid AdvertisingLesson #28 – Site-Wide BacklinksLesson #29 – Long-Term Amazon Affiliate Site BuildingLesson #30 – Long-Term Amazon Affiliate Site MarketingLesson #31 – Amazon Training Conclusion & ResourcesBe sure to take a look at the other three volumes available in this training course series.Supertargeting is not associated or endorsed by the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. Amazon is a trademark of it’s respective company.

Ryan Stevenson