Blog Archives

Social Marketing Su Pinterest: le mosse essenziali per impostare la strategia giusta (Social Media, Web 2.0, Internet Marketing) (Italian Edition)

May 16, 2012/ 0 comment(s)

Pinterest, l’ultimissimo fenomeno in materia di social network sta diventando velocemente uno dei migliori, se non IL migliore strumento marketing tra i vari social network.

A Marzo 2012, Pinterest era classificato da Alexa al #48 a livello globale, aveva un pagerank Google di 6 e una autorità di dominio SeoMoz di 94, quasi 1,7 milioni di fan sulla loro pagina Facebook, 700,000 seguaci sul loro account Twitter e più di 21 milioni di utenti.

Il tempo e l’opportunità di imparare velocemente e beneficiare di Pinterest sono ora in quanto si prepara per una esplosione globale. Se riesci a capire come sfruttare Pinterest a fini aziendali prima di chiunque altro, puoi diventare un leader nella tua industria.

Indice del libro:

Che Cos’è Pinterest?
La Storia di Pinterest
Come Fa Soldi Pinterest?
Cloni Di Pinterest : Riesci A Dire La Differenza?
Pinterest Si Distingue Nel Mondo Affolato Dei Social Media
Pinterest Per Principianti
1° Passo: Ottenere Un Invito
2° Passo: Impostare Il Tuo Account
3° Passo: Modificare Il Tuo Profilo
4° Passo: Iniziare A Pubblicare
5° Passo: Essere Seguiti
6° Passo: Portare La Conversazione Visiva Al Di Fuori Di Pinterest
7° Passo: L’Etichetta Del Pinning
Come Incassare Con Pinterest?
Impara Dai Maestri
I Più Pinterattivi E Coinvolgenti Marchi
Chi Sono I Super Pinner?
Strategie Pinterest Avanzate
SEO per Pinterest
Monitoraggio E Misurazione Dei Risultati
22 Strumenti Per Migliorare La Tua Esperienza Pinterest
E Ora Da Che Parte?

Note Sull’Autore

Gabriela Taylor è una Stratega Globale di Marketing Online e Consulente che ha lavorato con alcuni dei marchi più importanti al mondo in materia di Telecomunicazioni, Vendita al Dettaglio, Stili di Vita e Pubblicità.

Esperta riconosciuta e specialista di Social Media, Mobile Marketing, Adwords e Search Engine Optimization, parla correntemente 7 lingue, ha vissuto e lavorato in molti paesi in tutto il mondo ed ha esperienza nell’implementazione di strategie di successo per la presenza sul web sia per le attività appena avviate che per le grandi imprese.

È la fondatrice di Global N’ Digital, una azienda di consulenze specializzata in servizi di Marketing Online e Pratiche Commerciali Transculturali in tutto il mondo.

Internet Marketing

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

February 21, 2012/ 0 comment(s)

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Sybex

The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs

February 21, 2012/ 0 comment(s)

Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company’s online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.

Atlantic Publishing Company

The Ultimate Web Marketing Guide

February 21, 2012/ 0 comment(s)

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions…get “from the trenches” insights that save you money…learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites–including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance–and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb

Que

Web Marketing All-in-One Desk Reference For Dummies

February 12, 2012/ 0 comment(s)

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:Establishing a Web PresenceSearch Engine OptimizationWeb AnalyticsE-Mail MarketingBlogging and PodcastingSocial Media MarketingOnline Advertising & Pay-Per-ClickMobile Web MarketingWeb Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide toMaximizing Internet potential for your business and ranking high in searchesTracking how your ads, pages, and products performManaging pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to readCreating a blog or podcast that helps you connect with clientsUsing social media outlets including StumbleUpon, Facebook, and TwitterLeveraging mobile technologyGenerating traffic to your site and writing ads that get clicksNot only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

For Dummies

Web Marketing For Dummies (For Dummies (Business & Personal Finance))

January 27, 2012/ 0 comment(s)

Get the latest tools and trends in web marketing with this new edition of a bestsellerThe rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. Reflects current marketing trends Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customersGuides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presenceDetails ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and moreProvides valuable advice for avoiding common mistakes and ways to liven up web marketing plansWeb Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

For Dummies